Marketing Your Business to Past and Current Customers by Kaye Z. Marks
It has been repeatedly said that building customer relationships is integral to business. If you want to maintain a good and profitable business, draw in lots of customers.

This does not mean though that you simply need to get new customers all the time and forget about your existing customers. It is important to remember that keeping old customers often translate to bigger sales than attracting new customers all the time. Why? Because your old customers already have knowledge of you. They trust your brand and your products or services, so they are likely to come back to you and increase their purchases. What�s more, they are likely to refer you to friends, colleagues, and other people as well.

The reason for marketing to existing and old customers is actually simple Charlotte Olympia Black Friday. It means more money for ... Read more »