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Main » 2013 » December » 02 » Get Real With Postcards! by Charlotte Olympia Kaitlyn Miller
7:32 AM Get Real With Postcards! by Charlotte Olympia Kaitlyn Miller |
Get Real With Postcards! by Kaitlyn Miller
One good thing about print
postcards is that they depict reality. Postcards offer a glimpse of what it is
real. Picture perfect beaches. Enticing strawberry coated vanilla ice cream.
Luscious dark chocolates. These are some of the more common subjects for print
postcards. But have you tried something different but very obvious? These are
your 'real' subjects.
Just what do 'real' subjects mean? In the same
breath as a reality show, a good idea for print postcards is real subjects. Show
what people really think about their every day job. About their spouse. About
growing old. About their jobs. These subjects are closer to each and everyone's
heart primarily because everyone can relate to them.
A real postcard ad
for a milk brand would feature a milk man in white overalls carrying bottles in
the doorstep. Add a good caption like, 'delivered fresh everyday' and you have
something that a lot of people can relate to. How about a picture of a smiling
elderly lady with all her wrinkles and creases and the caption, 'We care for
them' post by haiyan701? Do you have an idea that your business would benefit
from this?
This strategy is a step backward. It veers away from the
traditional way of portraying subjects � all dolled up and wearing fashionable
clothes in front of a perfect backdrop. The reality that postcards show of how
people really dress and act at home. They would have subjects like attitudes,
jealousies and insecurities that rattle around inside every one of us. These
subjects will make your postcards real and more appealing because this is what
happens in our daily lives.
A word of caution though, not all 'real'
subjects are acceptable. You have to really examine how other people would react
to your subject. Some subjects are just too extreme for conservative ones Charlotte
Olympia Birthday Taurus Zodiac Smoking Slipper In Brown. Sex is one subject
that is very sensitive. The ugly side of life may also not appeal to many.
However, most people will react positively if the softer side of people is
presented. Children, pets, and happy thoughts are real winners.
For
luxury consumer good, consider ads that explore feelings about "keeping up with,
or surpassing, the Joneses.� That is, the desire to be better than the guy next
door, or the woman in the office down the hall Charlotte Olympia. Here, we're
talking about the desire to incite envy or jealousy. Or to show, "I'm better
than you."
To inject realism into your postcard mailing ad you must
understand people. Perhaps with your own insights into human nature. Or better
yet, with qualitative research into the attitudes and behavior of the target
audience.
Be natural and realistic in the copy or dialog you write, in
the characters you cast. "Real" people are not "beautiful" people.
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