Satisfied Employees, A Powerful Marketing Strategy Even in today�s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels. Recently I visited a store to buy pet supplies. I was given a pleasant greeting, assisted with my purchase and made to feel like a valued customer. It was a good experience until I paid for my purchase. The clerk began badmouthing the fact that her boss, the owner, took the afternoon off. The clerk seemed to feel obligated to tell me how much better she could run the business if she had the authority. I simply smiled, secretly wishing for the experience to be over as quickly as possible. I considered this to be an isolated case and dismissed it. The clerk was just having a bad day. I went in on another o ... Read more »