Get Real With Postcards! by Kaitlyn Miller
One good thing about print
postcards is that they depict reality. Postcards offer a glimpse of what it is
real. Picture perfect beaches. Enticing strawberry coated vanilla ice cream.
Luscious dark chocolates. These are some of the more common subjects for print
postcards. But have you tried something different but very obvious? These are
your 'real' subjects.
Just what do 'real' subjects mean? In the same
breath as a reality show, a good idea for print postcards is real subjects. Show
what people really think about their every day job. About their spouse. About
growing old. About their jobs. These subjects are closer to each and everyone's
heart primarily because everyone can relate to them.
A real postcard ad
for a milk brand would feature a milk man in white overalls carrying bottles in
the doorstep. Add a good caption like, 'delivered fresh everyday' and you have
something that a lot of people can relate to
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