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Main » 2013 » December » 11 » Satisfied Employees, A Powerful Marketing doudoune parajumpers Strategy
4:34 PM Satisfied Employees, A Powerful Marketing doudoune parajumpers Strategy |
| Satisfied Employees, A Powerful Marketing Strategy Even in today�s still
uncertain economic times, there are companies who are doing extraordinarily
well. Why is it that some companies are thriving while others are barely making
it? You can always blame the economy, but is that the only reason? The answer
could be as simple as how respected and appreciated your staff feels. Recently I
visited a store to buy pet supplies. I was given a pleasant greeting, assisted
with my purchase and made to feel like a valued customer. It was a good
experience until I paid for my purchase. The clerk began badmouthing the fact
that her boss, the owner, took the afternoon off. The clerk seemed to feel
obligated to tell me how much better she could run the business if she had the
authority. I simply smiled, secretly wishing for the experience to be over as
quickly as possible. I considered this to be an isolated case and dismissed it.
The clerk was just having a bad day. I went in on another occasion and had a
similar experience with another clerk doudoune parajumpers. However, this time the other clerk didn�t
seem to care if I bought anything or not. All she wanted to do was put down the
owner. I haven�t been back since the second experience, nor do I feel
comfortable referring anyone to the store. Based on my experiences, I have to
assume that these employees do not feel valued by their boss. If they did, I
hardly think they would talk so poorly behind the owner�s back. I assume these
employees work just enough to justify their paycheck. I can also assume they
won�t do anything to generate new business. What a pity. And what a missed
opportunity for everyone. In today�s competitive business environment, companies
can foolishly waste phenomenal amounts of money on what they assume are
effective marketing strategies in order to gain more customers. Yet if their
marketing strategy does not include employee satisfaction, these new customers
may have a less than pleasant experience and will be less likely to return. How
many companies spend a fortune on marketing in order to gain a larger customer
base yet miss the key ingredient to the foundation of their success? A
successful foundation lies within their employees. Do they enjoy working for the
organization? How good do they feel about their role within the company? What do
they say and do on the job (both during and after business hours)? Most
importantly, do they feel respected and appreciated?A committed staff can
literally turn a floundering company around. At a minimum they can help to keep
it afloat. When people feel appreciated, they are more likely to be loyal,
creative, and trustworthy. They are willing do what it takes to keep customers
happy. They are less likely to undermine the success of the organization or
merely be in a state of complacency while at work. Satisfied and loyal employees
make excellent public relations representatives who truly have the desire to
make your customers happy. There are many owners and managers who still maintain
the outdated belief that an employee should just be happy to have a job. They
seem to think any investment in their people is a waste of time and money. Have
they ever thought that this could be the reason for such low productivity and
morale and poor customer service?Smart managers and owners are taking a much
more progressive and holistic approach to how they run their businesses. One
such approach is setting up programs to express appreciation and respect for
their staff. A good incentive program for your employees not only makes
excellent business sense, it is also a very powerful marketing strategy. Key to
the success of any incentive program is sincerity. If you implement a program
only to see how much you can get out of people, chances of failure are high Parajumpers. Additionally, the actions of
the management team have to match the philosophy of the program you implement in
order to succeed.The greatest key to success with an incentive program is to
commit to a high level of respect for your team. Remember always that without
your staff you not likely to succeed.
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Added by: gfg
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